Why LinkedIn for Brand Marketing? You have already read all the “tips & tricks” to maximize your Marketing efforts, running Ad on Facebook, & sharing “thumb stopping” content on Instagram, but your B2B Brand Recognition is still 0!
Time to include LinkedIn for Startup Marketing. It’s the top professional network, perfect for B2B outreach. Plus, LinkedIn’s B2C audience has double the buying power of the average web user. That’s top-tier reach on a big scale!
LinkedIn users have grown a lot in the last 2 years. Marketing on this social platform is more than posting updates & praying for Page Engagement.
Buyers complete 90% of their journey before even talking to a vendor. They check out more than 10 content points before deciding to make a business decision. As a startup, leverage all the advantages LinkedIn Marketing Strategy offers your business.
Here are 10 LinkedIn Marketing Tips to Supercharge your Startup’s Brand Presence
1. Work on your LinkedIn Marketing Content Strategy
We understand that ranking website blogs could be difficult, so the Flywheelr Team also creates SEO-friendly LinkedIn Articles, Text + Image posts & Videos.
Engaging LinkedIn post types include Video, Carousal, Poll & Questions. Share valuable, relevant, & mobile-friendly content. If you are posting a static image use-
Bold Colours
Real People Faces
Design Elements that stand out
2. Showcase your Expertise with LinkedIn Articles
Publishing long-form articles can position your startup as a thought leader. Startup LinkedIn Strategy should include writing LinkedIn Articles that-
Focus on industry trends, insights, & advice.
Get published regularly, & categorized in a Newsletter.
Use keywords for both LinkedIn & Google search engine ranking.
3. Keep Optimizing & Updating the LinkedIn Company Page
Your LinkedIn company page is your startup’s digital storefront. Make it count!
Here is a Checklist for you-
Profile Picture & Banner: Use high-quality images.
Description: Write an engaging Company Story stating your mission, vision, & values.
Call to Action: With the 'Premium Company Page' subscription you can add buttons like Visit Website or Contact Us.
4. Understand & Utilize LinkedIn Analytics
Use LinkedIn Analytics to measure the performance of your posts.
Check your Page Activity & Analytics tabs every day. Track reactions, comments, reposts & other engagement metrics— Understand the engaged user demographic, industry & job titles for better Ad Targeting.
Page 'Activity' Tab shows the best-performing post on the left side under 'Post highlights'- use insights like this to design your future content.
5. Engage with your LinkedIn Community
Share your expertise without being overly promotional. Engage your community with content that resonates-
Use images & videos
Post polls for quick interactions
Share documents like PDFs or PPTs
Ask thoughtful questions to spark comments
Repurpose old content
Reshare your brand's top @mentions
Respond to comments to stay connected
6. Utilize LinkedIn Ad
LinkedIn Paid advertising along with Organic postings can significantly boost your reach. ‘Super Admin’ & ‘Content Admin’ can boost a well-performing organic post on the Company Page. Go through the LinkedIn Ad guidelines, & experiment with different post formats.
7. Embrace Employee Advocacy
Employees are 60% more likely to interact with co-worker posts & 14 times more likely to share company content. Hold Employee Training sessions on creating & sharing LinkedIn content effectively.
Use Employee Notifications (‘Notify employees’ button in the admin feed) & get your executives to @mention your Page for crucial exposure.
8. Engage with LinkedIn Influencers
LinkedIn Top Voices can amplify your brand’s message to a wider audience. Identify key influencers in your industry & start engaging with their content. Seek opportunities to collaborate with them on projects, expanding your network.
9. Use LinkedIn Live
Reach with LinkedIn Live has been great! One of the best tools for connecting with your audience in real time. Host Workshop, Live podcasts, & Webinars; highlight them under the ‘Past events’ section.
Points to Remember for LinkedIn Live
Choose relevant topics & prepare your content.
Promote your Live Sessions & inform your audience in advance.
Answer questions & interact with viewers during the Live Event.
10. Measure & refine your Startup's LinkedIn Strategy
After you have set all efforts in motion, constantly evaluate & improve your LinkedIn marketing strategy.
Set S-M-A-R-T goals for your LinkedIn Company Page.
Keep a check on your paid campaigns & organic content key performance indicators like engagement, reach, & conversion rates.
Set up at least 4-5 types of creatives for every campaign.
Track results & apply findings to your next month's calendar.
Keep experimenting with content types, but maintain consistency in fonts, logo, posting schedule & brand colors. You are all set & ready with key action item to get started. Check out more Flywheelr resources on LinkedIn Marketing.
