
Let’s talk about LinkedIn Strategy, the personal branding world’s favorite discussion point. Think of it like the professional version of Instagram- less vacation pics, more #HustleCulture, right? But if you want your Posts to cut through the noise in 2024, building credibility on LinkedIn, and maximize engagement, you need to understand the evolving algorithm.
What’s New in the LinkedIn Algorithm?
Just like TikTok dances, LinkedIn’s algorithm gets updates regularly. In 2024, the platform got major tweaks in its algorithm to favor content that encourages interaction. From carousel posts to Short- form videos, the platform is pushing users to engage with content that keeps them scrolling, commenting, and sharing. As with any social media, LinkedIn wants one thing- engagement!
Here are some strategies and formats that can help you tap into that sweet LinkedIn engagement spot in 2024.
Text + Image: Keep It Real (and Short)
Gone are the days when big paragraphs of text could capture attention. In 2024, our LinkedIn Company Page Tips includes producing bite-size content. A simple text post paired with a single image is still one of the most reliable formats.
Why? Because it’s easy to digest- like a bag of wafers during a Netflix binge. Ideal text length? Between 900 and 1200 characters. Posts with images of you or others perform 60% better than generic stock photos.
Pro tip: Use vertical images; with 65% of LinkedIn users on mobile, vertical images get a 15% higher click-through rate. Don’t overdo it with too many photos; more than five self-images can reduce your post reach.

Video: Grab Attention in 8 Seconds or Less
Videos are having a moment on LinkedIn- again! And much like watching trailers on YouTube, you’ve got just a few seconds to hook your audience. Native videos (meaning you upload directly to LinkedIn, not via a YouTube link) are favored by the algorithm.
Keep your videos between 1-2 minutes for maximum impact, and always add captions- 35% of users watch without sound, so captions can bump your engagement by 40%.
Polls: The Underrated Engagement LinkedIn Strategy
Polls are like the unsung heroes of LinkedIn. They make it easy for your audience to engage without having to overthink. LinkedIn polls see a nearly 2x boost in reach compared to regular posts. Keep it simple: three answer choices are ideal, and one-week duration yields the highest engagement.
Bonus: Throw in an 'Other, see comments' option, which can boost interaction by 25%.
Want even more engagement? Follow up with those who voted. Ask why they chose a particular answer—this could lead to DMs, which further increases your visibility.

Carousel Posts: Slide Your Way Into More Engagement
Carousel (aka PDF) posts are popular for sharing more in-depth content without overwhelming readers with a single glance. But there’s a catch- overuse of the format has caused a 45% reduction in reach as of mid-2023. To keep your carousels performing well, aim for about 10-12 slides and no more than 25-50 words per slide. This format is perfect for step-by-step guides or case studies.
Text-Only Posts: Simplicity Wins
Text-only posts may seem basic, but in the LinkedIn world basic is sometimes best. The secret? Keep it punchy- ideally between 1800 and 2100 characters. Posts with strong hooks ('Did you know' or 'Hot take') and clear calls to action at the end (asking for opinions or shares) can drive engagement by up to 40%.
Timely Content: Jump on the Trend Train
Just like in real life, being “in the moment” helps. Posts that tie into current events or professional trends can see a boost. LinkedIn users are eager for Engaging LinkedIn post types that feel relevant. Whether it's commenting on the latest industry disruption or sharing insights from a recent conference, this is your chance to channel your inner influencer & work the magic of ‘Moment Marketing’.
So, what you can do to crack the LinkedIn algorithm in 2024? Think less about 'filling up your feed with fluff' and more strategic posting. Whether it’s by keeping videos short, engaging through polls, or telling your story with punchy text-only posts.
LinkedIn focuses on building & engaging with your professional community. Foster meaningful connections and start genuine conversations. So, it’s clear that is the SECRET!

Frequently Asked Questions (FAQs)
What are the types of LinkedIn Posts that get maximum engagement?
Posts that combine text with images or polls tend to get the most engagement. Thought leadershipcontent also drives strong interaction. With LinkedIn pushing more Short-form content, you should try your hand at creating crisp 60- 90 sec vertical videos.
What posts are most successful on LinkedIn?
Text + Image posts, polls, and short videos (1-2 minutes) perform best in terms of reach and engagement. Thought leadership that challenges the status quo also ranks highly.
How do I post for maximum engagement on LinkedIn?
Use high-quality visuals, and clear and concise text (900-1200 characters), and encourage interaction through questions or polls. Posting consistently 3-4 times a week during peak times (8-10 AM) also boosts visibility.
What increases engagement on LinkedIn?
Engage early with comments, use personalized images, format text posts to increase readability, include strong calls to action, and respond quickly to interactions within the first hour of posting to trigger LinkedIn's algorithm.