How to grow on LinkedIn as a C-Level Exec with Videos?

Does this sound familiar, being a C-level exec who's crushing it in boardrooms but freezing up on camera?

If you search right now on how to grow on LinkedIn, Video comes on top as one of the most engaging posts right now. Recent data reveal a 36% year-over-year increase in video consumption on this B2B platform.

This spike shows a shift in user preference towards more dynamic and engaging content forms. Video posts generate five times more engagement than text-only posts, highlighting their effectiveness in capturing audience attention.

This trend is a clear indicator of the audience's appetite for real, authentic content, giving a unique opportunity for executives to connect directly with their networks.

Why Video Content Sits Well with Audiences

The preference for video content can be because of these factors:

Authenticity and Relatability: Videos allow people to convey their messages more personally, creating a sense of trust and transparency.
Better Information Retention: Viewers retain 95% of a message when received via video, compared to just 10% through text.
Mobile Optimization: With 90% of social media video consumption happening on mobile devices by 2025, videos cater to the on-the-go nature of modern professionals.

Strategies for C-Level Executives to Make Videos on LinkedIn

To unlock the full potential of video content, executives should consider the following approaches:

1. Simplify the Production Stage

A common misconception is that high-quality videos need an elaborate setup. In reality, a smartphone with a good camera, daylight, and a clear microphone is enough. Natural lighting and quiet space can significantly amp up your video quality without much investment.

2. Welcome Authentic Communication

Your Social TG values genuine insights over scripted monologues. Utilizing bullet points instead of a full script can help maintain a natural delivery. For instance, rather than saying, "Our company is leveraging AI to drive innovation," you might say, "AI is changing the game. Here's how my team is using it unexpectedly..."

3. Prioritize Short-form

Given that short-form videos are all the rage on LinkedIn, with viewership up by 36%, it's better to keep videos between 30 to 90 seconds. Starting with a compelling hook and concluding with a clear call to action can enhance viewer engagement.

4. Work up your On-Camera Presence

Energy levels can appear diminished on camera. Speaking with 20% more enthusiasm and incorporating hand gestures can make the delivery more engaging. A simple thing like smiling before speaking can also warm up the tone.

5. Repurpose Content

A single video can be transformed into multiple content pieces. Short clips can be shared as teasers, key points can be highlighted in text posts, and notable quotes can be used in LinkedIn carousels, maximizing content reach and lifespan.

Dealing with the Common Problems

C-level executives often express reservations about creating video content. Addressing these can facilitate a smoother creation process:

Time Constraints: Plan and batch content creation can help you with time limitations.
On-Camera Jitters: Regular practice and starting small can build confidence.
Content Relevancy: Focus on topics you know well, and make sure to keep it valuable and relevant to the TG.

How to grow on LinkedIn using Videos?

Integrating video posts into your CXO LinkedIn engagement strategy can significantly enhance your personal brand. With videos that stand out, you can be positioned as thought leaders, building deeper connections with your network along the way. Moreover, it humanizes your professional persona, giving out an approachable aura to employees, peers, and potential clients.

Roadmap to LinkedIn Short-Form Videos by Flywheelr

As LinkedIn continues to prioritize video content, executives have a prime opportunity to leverage this medium to strengthen their professional presence. By adopting a strategic approach that emphasizes authenticity, clarity, and engagement, leaders can effectively connect with their audience, share valuable insights, and enhance their personal and corporate brands.

FAQs (Frequently Asked Questions)

1. Why does video content gain more engagement than text on LinkedIn?

Video content is more engaging, with statistics showing it receives five times more interaction than text-only posts. It allows for authentic communication and is better suited to mobile scrolling.

2. Do I need professional equipment to create LinkedIn videos?

No, a smartphone with a good camera, proper lighting, and clear audio is sufficient. Natural lighting and a quiet environment can enhance video quality without significant investment.

3. How long should my LinkedIn videos be?

Aim for 30 to 90 seconds to maintain viewer attention. Start with a compelling hook, and conclude with a clear CTA.

4. What if I'm uncomfortable speaking on camera?

Practice can remove discomfort. Start by recording short videos on familiar topics and gradually increase as confidence builds.

5. Can I repurpose my LinkedIn videos on other platforms?

Yes, repurposing content across platforms can maximize reach. Ensure the content aligns with the norms and audience expectations of each platform.