Key LinkedIn Algorithm Updates to Make Use of in 2025

Whether you're an industry leader, creator, c-suite executive or actively looking for job opportunities, these updates will reshape how content performs on LinkedIn. Let's take a look at the juicy LinkedIn algorithm updates that have been rolled out in 2024. 

AI Platform Integration 

Remember, the 20s Hollywood movies when everyone thought AI was just about human robots taking over the world? Thank Goodness that didn't happen, but LinkedIn turned AI into our career best friend instead. 

The platform now uses more sophisticated machine learning models to understand individual user preferences, giving us a personalized feed. 

Content Creation Tools 

LinkedIn Micro-influencers and content creation became a big thing in 2024. The updated Creator Mode comes with enhanced analytics, better reach, and improved video tools. It's a go-to social platform for professionals. 

Notable features include: 

1. Advanced scheduling tools (This is great for people who are targeting a global audience). 

2. AI-powered content suggestions 

Creator Mode isn’t new, but there have been some updates in the dashboard: 

• Advanced analytics on who’s engaging with your content (job titles, industries, and even companies). 

• Insights into when your audience is most active, helping you time posts like a pro. 

• Suggested hashtags based on trending topics in your network. 

This means no more guessing whether your last week's post reached your Target Audience. Use the data to double down on what works and ditch what doesn’t. 

How LinkedIn Algorithm will Evolve in 2025? 

• Authentic, human-centric posts will dominate. 

• Focus on building a network, not just reach. 

• Comments > Saves > Shares > Likes 

• Mobile-first Visual Content will be pushed by the platform 

• Hashtags are out, keyword-optimized content is in. 

• No hard pitches won't sell, try to educate, inspire, and solve. 

• Have an 'Experimentation Zone' to try out new formats trending on the platform. 

Networking 2.0 

Remember when networking meant sending generic connection requests saying, "I'd like to add you to my professional network?" 

LinkedIn's updated Premium feature uses AI Writing Assistant to suggest personalized connection messages based on shared interests and experiences. 

Learning Hub Upgrade 

LinkedIn Learning got a massive upgrade with: 

• Interactive courses 

• Real-time skill assessments 

• Industry-specific learning paths 

• Peer learning groups 

Here is a Fact that will blow your mind - Users who finished LinkedIn Learning courses in 2023 were 40% more likely to get promoted. 

Time to dust off those "Introduction to Excel" modules. 

Video Content 

LinkedIn’s focus on video content has reached new heights. Native videos now come with: 

• Auto-captions to ensure accessibility. 

• Enhanced analytics so we know who watched the video (and for how long). 

• Story Mode: A feature that lets us add personality-packed intro and outro to videos. 

"LinkedIn Gurus" are saying posts with videos get 5x more engagement than text-only posts. But in general, a mix of content boosts your LinkedIn profile engagement. 

Whether you're sharing industry insights or flexing your public speaking skills, video is where LinkedIn wants users to shine. Bonus points if you manage to smile and make eye contact with the camera. 

Analytics for All 

The platform now offers enhanced analytics for all its users, not just premium members. We can now track: 

1. Post-performance 

2. Profile views 

3. Search Appearance 

These updates are part of the platform’s evolution from a networking tool to a professional community hub. 

Whether you’re here to build your personal brand, and connections, grow your business, or land your next role, these LinkedIn algorithm changes are designed to help you make an impact, provided you’re willing to adapt. 

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Frequently Asked Questions (FAQs) 

1. What to expect from LinkedIn in 2025 

In 2025, LinkedIn will focus on deeper AI integration, personalized content insights and smarter networking suggestions. You can expect enhanced video tools, immersive learning features, and improved analytics for creators. The platform will prioritize meaningful connections over vanity metrics, making it easier to build authentic personal brands and professional communities. 

2. How to go viral on LinkedIn in 2025? 

To go viral on LinkedIn in 2025, storytelling with a personal touch, crafting scroll-stopping hooks, and genuine conversations will help immensely. Connect with your audience, don't just broadcast. Remember, engagement isn’t a metric; it’s a feeling you create. 

3. What content works best on LinkedIn in 2025? 

In 2025, LinkedIn will thrive on authentic, value-driven content. Short impactful posts, humor, industry trends and BTS will resonate deeply. Balance relevancy, consistency, and start conversations will industry peers to maximize your impact on the platform. 

4. Has the LinkedIn algorithm changed in 2024? 

LinkedIn has changed its algorithm in 2024 to prioritize content that promotes meaningful engagement and professional relevance. It now favors knowledge-sharing posts from direct connections to strengthen personal relationships and deliver content based on user interests. 

5. How to increase engagement on LinkedIn in 2025? 

To increase engagement on LinkedIn in 2025, focus on sharing valuable insights, ask thought-provoking questions, and engage actively in comments. Use trending formats and post during peak hours, and most importantly, show up consistently.