Scheduling posts on LinkedIn has become a go-to for professionals and businesses looking to boost their online presence effortlessly. With LinkedIn’s native scheduling feature, you can manage your content calendar without needing third-party tools. Here’s a rundown on the pros and cons of LinkedIn post scheduling, along with a quick step-by-step guide to get started.
Pros of Scheduling Posts on LinkedIn
1. Easy to Use LinkedIn Post Scheduling is super straightforward. Just write your post, click the clock icon, pick a date and time (up to three months ahead), and you’re set. Even if you’re new to the platform, it’s simple.
2. Consistent Posting Regular posting keeps you visible. For example, if you schedule posts every Tuesday at 10 AM (peak time as per Sprout Social’s LinkedIn posting tips), your content stays fresh and engaging.
3. Strategic Timing Across Time Zones If you have a global audience, scheduling lets you post at times that suit different regions. A post set for 9 AM in New York can also hit during active hours in London.
4. Batch Content Creation Planning content in one go? Schedule multiple posts ahead of time to avoid scrambling every day. It’s perfect for busy professionals who want to stay consistent.
5. Free Feature Best of all, LinkedIn’s post scheduling tool is free, making it ideal for Startups on a budget.
Cons of Scheduling Posts on LinkedIn
1. Limited Analytics LinkedIn doesn’t offer detailed data on scheduled posts, so you may miss out on insights that could refine your strategy. This can limit understanding of what resonates best with your audience.
2. No Editing After Scheduling Once scheduled, you can’t reschedule or edit a post. If changes are needed, you’ll have to delete it and start over—a bit inconvenient if plans shift.
3. Restricted Content Types Certain posts like events and polls can’t be scheduled. This limits versatility for those who want to mix up content types.
4. Outdated Content Risk Scheduled posts can feel off if unexpected news changes the context. Keep an eye on your scheduled content to ensure relevance.
5. Limited Integration LinkedIn’s scheduler doesn’t integrate with third-party tools, making it tricky for those who rely on multiple platforms for outreach and data tracking.
Example Scenario
Imagine a marketing team planning posts for December 2024. On November 30th, they create four posts on SEO tips, social media trends, email marketing strategies, and content creation hacks. Using LinkedIn’s scheduler, they set each post to go live every Tuesday at 10 AM. This way, they ensure consistent engagement while freeing up time for other projects.
How to Schedule LinkedIn Posts
Create Your Post- Start by writing your post, adding any images or links.
Click the Clock Icon- Look for the small clock icon at the bottom right of the post box.
Pick Your Date & Time- Use the calendar to select the date and time when your audience is most active.
Review as a Draft- Save as a draft, but remember: drafts can’t be edited. Double-check everything.
Confirm- If all looks good, confirm the schedule.
Important LinkedIn Posting Tips for Success
Finalize Before Saving: Since you can’t edit drafts, proofread carefully.
Check Visuals: Make sure images and videos display correctly.
Hashtags and Mentions: Verify spellings and tags.
Test Links: Ensure all links work as expected.
Prioritize Engagement: Reply to comments during the 1st hour after the posts go live, you can also engage with other profiles & add to conversations.
Frequently Asked Questions (FAQs)
Can you schedule posts on LinkedIn in 2024?
Yes, LinkedIn allows native scheduling up to three months in advance with its built-in feature—no extra tools required!
Does scheduling LinkedIn posts affect engagement?
Not directly, but consistent posting keeps your content visible. Posting during peak hours boosts engagement.
Is there a free way to schedule posts on LinkedIn?
Absolutely! LinkedIn’s native scheduling tool is free, ideal for brands looking to manage social content cost-effectively.
How to delete scheduled posts on LinkedIn?
Go to your scheduled post, click on it, and select “Delete.” Keep in mind, edits aren’t allowed after scheduling.
How many posts can you schedule on LinkedIn?
Currently, LinkedIn doesn’t set a limit for scheduled posts, so feel free to plan your content calendar in advance!
