The Best LinkedIn Post Formats for CXO LinkedIn engagement strategy
- Neha Bharti
- Jul 3
- 4 min read
Updated: Jul 10
If you're a CXO or founder, you already know this: your LinkedIn profile can become a valuable resource, serving as your digital handshake, investor pitch, and thought leadership platform all in one.
But here's the kicker: Not all LinkedIn posts are created equal.
Some formats inspire, connect, and convert. Others disappear in a sea of formal noise.
So, how do you know what works?
Let’s break down the best post formats, backed by real insights, to help you build influence, attract the right audience, and turn content into business outcomes.
1. Short-Form Insights: The MVP of Consistent Visibility
Short, punchy posts work because your audience is busy. They want quick ideas they can bookmark or comment on between meetings.
Use it for:
Daily leadership lessons
Bold opinions on industry trends
Quick wins from your entrepreneurship journey
Start with a question or a provocative one-liner. Think: “Hiring fast doesn’t mean hiring right. Here’s what I learned the hard way.”
2. Video Posts: Be Seen, Heard, and Remembered
Video is powerful, especially when your message needs a human face.
All you need is a phone camera and a strong idea.
Use it for:
Sharing “behind-the-scenes” founder updates
Announcing key milestones
Answering common client or team questions
Keep it under 90 seconds. Remember for your CXO LinkedIn engagement strategy: Authenticity > Polish.
3. Long-Form Articles: Establishing Authority as a Knowledge Expert
Articles might get fewer likes, but they have a longer shelf life and help build serious credibility. Your LinkedIn Article even has the potential to rank on Google Search. Before you start, craft a headline that addresses your target audience’s pain point or most frequently searched question.
Use it for:
Explaining frameworks you’ve used for growth
Deep dives into industry shifts
Your POV on leadership, transformation, or scaling
Add a takeaway section. Tell readers what to do with your insight.
4. Polls & Surveys: The CXO LinkedIn engagement strategy Tool
Polls aren’t just for fun, they’re gold for insights and visibility.
Use it for:
Gauging sentiment on industry challenges
Testing product/feature ideas
Sparking debates or conversations
Follow up the poll with a post breaking down what you learned from the responses. Or what in the first place inspired you to put up that poll, and where your arguments or deductions proved right or wrong?
5. Personal Stories: Show the Human Behind the Title
People don’t just follow thought leaders, they follow stories.
Use it for:
Lessons from failures
The early hustle of your startup
Career pivots and mindset shifts
The most important part of your CXO Engagement Strategy should be to start with a moment, not a conclusion. “I was about to quit, until this happened.”
6. Company Updates: From the Frontlines
Your audience cares about what you’re building, but only if you tie it back to a larger story.
Use it for:
Celebrating team wins
Welcoming new hires
Launching products or partnerships
Instead of “We’re thrilled to announce,” try “Here’s why this launch matters, for our clients and our team.”
7. Customer and Team Shoutouts: Culture in Action
To build trust, demonstrate that your company values its people.
Use it for:
Thanking a client for the partnership
Celebrating an employee’s growth story
Highlighting your team’s behind-the-scenes efforts
Always include the why. What did this person or moment teach you? This will add significant value and character to your LinkedIn Profile, and you will also garner more attention by interacting on the platform and prioritizing the community aspect.
How to Put This All Together
Mix it up: Alternate between short posts, videos, stories, and polls. Variety keeps your feed dynamic.
Lead with value: Before hitting “post,” ask: “Will this help, inspire, or spark something for my reader?”
Stay consistent: 2 solid posts a week beats a flurry followed by silence.
Whether you’re leading a team of 2 or 200, your voice matters. LinkedIn isn’t just where business happens; it’s where trust is built, expertise is shared, and leadership is felt.
Your format is your vessel, so choose the ones that let your story shine.
Want help structuring a content calendar or refining your voice on LinkedIn? The Flywheelr team is here to help you lead with clarity. Book your session with our Experts!
FAQ (Frequently Asked Questions)
Q1: How often should I post on LinkedIn as a CXO or founder?
Start with 1–2 times per week. Consistency matters more than volume.
Q2: Should I focus more on personal or business content?
A blend works best. People want to know your business and your beliefs.
Q3: Do videos perform better than text?
Often, yes, if they’re short, engaging, and authentic. Try both and see what your audience responds to.
Q4: Is it okay to promote my services?
Absolutely, but lead with stories and value. 80% insight, 20% promotion is a good rule.
Q5: What’s one format I should avoid?
Long, jargon-heavy updates that sound like press releases. Keep it clear and conversational.
