How the LinkedIn Algorithm Works in 2025 (CXO LinkedIn engagement strategy)

If you’re a B2B founder, business strategist, or CXO, with a LinkedIn engagement strategy trying to get noticed, here’s the hard truth: posting for the sake of it isn’t going to cut it. 

You need content that plays well with the algorithm and with people. And no, that doesn’t mean chasing trends or dropping corporate buzzwords like confetti. It means understanding what the LinkedIn algorithm values in 2025 and then delivering that consistently. 

In this blog, we will explain how the algorithm works, what it rewards, and how you can leverage that to gain visibility, credibility, and actual business opportunities. 

Step 1: The Initial Filter of your CXO LinkedIn engagement strategy

Every post you publish on LinkedIn goes through an automated check. The algorithm scans for low-quality content, things like: 

• Keyword stuffing 

• Clickbait headlines 

• Walls of jargon or buzzwords 

• Generic, fluffy intros 

If your post fails this check, its reach gets limited right away. If it passes, it gets pushed to a small test group. 

Pro Tip for CXOs: 

Start strong. Your first 1–3 lines need to: 

• Be clear, punchy, and scroll-stopping 

• Signal relevance, especially to your ideal audience

• Give people a reason to click “See More” 

Step 2: Micro Audience Test 

Once the post clears the filter, LinkedIn shows it to a micro sample of your audience. This phase is all about early signals: Do people engage in the first hour? Are they hiding the post, reporting it, or ignoring it? 

These early reactions determine whether the algorithm will: 

• Kill your post silently 

• Or boost it to a wider network 

Pro Tip for CXOs: 

Give your post a boost right after publishing: 

• Please share it in relevant WhatsApp/Slack groups 

• Tag collaborators or teammates

• Send it directly to key connections who’d find it useful 

This will ensure you receive meaningful engagement.

Step 3: Content Quality & Formatting 

Even if your idea is powerful, bad formatting will sabotage it. LinkedIn now scores content based on: 

• Clarity and coherence 

• Readability 

• Structure (clean paragraphs, bullets, spacing) 

• Emotional resonance 

Pro Tip for CXOs: 

• Treat each post like a mini landing page. 

• Use whitespace 

• Break down complex thoughts into 1-2 line insights 

• Use bold headers, emojis (sparingly), or list formats 

• A post that looks easy to skim is more likely to be read and shared. 

How LinkedIn Algorithm Works in 2025- Flywheelr Guide

Step 4: Human Moderation (Yes, It Exists) 

If your post goes viral or touches on sensitive topics, it may be reviewed by LinkedIn's internal moderation team. Even useful content can get flagged if: 

• It skirts too close to policy violations 

• It gets mass reported 

• It feels polarizing, even if it is insightful. 

Pro Tip for CXOs: 

• Push ideas. Not boundaries. 

• LinkedIn wants thought leadership. 

• But do it in a way that builds conversations, not controversy. 

Step 5: Engagement Type & Depth 

In 2025, the algorithm is more intelligent than ever. It doesn’t just track how many likes your post gets; it tracks: 

• Who’s liking it (Are they influential or are they in your industry?) 

• How fast does it get engagement? 

• What people do next (Do they comment, Save, or DM you?) 

Pro Tip for CXOs: 

• Go beyond likes. 

• Ask a contrarian question that makes your network reflect 

• Share frameworks or stats that make people want to save the post 

• Invite DMs or feedback, create two-way conversations 

What the Algorithm Wants in 2025  

If we could boil it down to 3 golden rules: 

Relevance: Is your content speaking to the right people? 

Clarity: Can a reader grasp the core idea in 10 seconds? 

Depth: Is your content worth engaging with? 

When your post hits all three, it doesn’t just perform well algorithmically; it becomes a magnet for opportunities. 

So, What Should You Post?  

Here are 5 formats that align perfectly with the 2025 algorithm: 

Short-form insight posts: Quick tips, frameworks, or market POVs in under 150 words. 

Visual carousels: Great for step-by-step breakdowns or storytelling. 

Mini case studies: Share a before-and-after of a business problem and how you solved it. 

Video snippets (60–90 sec): Build trust fast by speaking directly to your audience. 

Contrarian takes: Challenge industry assumptions, and start conversations.

You don’t need to hack the algorithm; good content gets tested and great content gets amplified. Keep a tab on which posts perform well and get maximum engagement.

The trick isn’t to game the system; it’s to understand the rules, then consistently show up with clarity, purpose, and genuine value.

2025 LinkedIn Algorithm Updates for Executive Success- Flywheelr Guide

If your post helps even one decision-maker think better, act smarter, or feel inspired, you’ve already won, and the algorithm agrees with this.

Need help building an executive content engine that the algorithm loves and your buyers trust? Flywheelr’s expert strategists and writers can help. Book your session with our team.

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FAQs (Frequently Asked Questions)

1. How often should I post on LinkedIn to stay relevant? 

2-3 times a week is a solid rhythm. Focus on quality over quantity. One high-impact post beats five forgettable ones. 

2. Do hashtags still matter in 2025? 

Yes, but in moderation. Use 3–5 highly relevant ones. Hashtags like #Leadership, #AI, #B2B, or #TechStrategy can expand reach. 

3. Should CXOs respond to comments? 

Absolutely. Engaging with comments boosts visibility and builds trust. It shows you care about dialogue, not just monologue. 

4. Does LinkedIn penalize external links? 

Yes, slightly. If you must include a link, post it in the first comment or wait a few hours before editing it into your post. 

5. What’s the best way to measure content success? 

Look beyond likes. Track profile visits, DMs, connection requests, and content saves. These show real traction and business interest.