We all know Amazon, right? They’ve got their massive online shopping empire and then there’s AWS, their tech business providing services like cloud and data storage to businesses across the globe. Despite their massive marketing budget, Amazon hit a snag.
Amazon Retail, aimed at everyday shoppers had its ads everywhere from Instagram, billboards and even our home TV screens and saw great return on investment. But AWS, targeting tech pros and businesses, tried the same strategy and it flopped. After splurging billions with below average results, they had an epiphany:
AWS ideal customers – Tech Decision Makers and B2B pros – live and spend their time (Dwell Time) on LinkedIn, tech websites, and B2B blogs.
As you see in the pie chart above, LinkedIn, with over 930 million users and generating 80% of all B2B leads*, was the jackpot. By shifting their AWS marketing dollars to LinkedIn and other targeted platforms, Amazon finally struck gold, reaching the right crowd and turning a marketing flop into a triumph. And just to geek out a bit more on incredible value of LinkedIn for b2b companies just look at some of LinkedIn own stats* :
LinkedIn is the world's largest platform for B2B buyers.
94% of B2B marketers use LinkedIn for content distribution.
LinkedIn generates leads 277% more effectively than Facebook and Twitter.
But Why Automate Your Outreach On LinkedIn?
Simple - it's about making the most of your time and efforts. These tools act like your personal brand assistant, handling the repetitive tasks of sending connection requests and follow-up messages. They keep your thought leadership and network growing even when you're busy with other work. With automation, you can reach more potential clients or partners without spending all day on LinkedIn.
LinkedIn Rules: Before we dive into these automation tools, let's talk LinkedIn rules for a sec. LinkedIn is totally cool with efficiency, but not so much with robots taking over. So, be smart about it - go for tools that play nice with their guidelines. Clay, Flywheelr and Sales Navigator are solid choices that keep things above board.
10 Must-Have LinkedIn Automation Tools for 2024
Lets show you all the cool automation tools, But keep in mind the criteria that we used to compare these tools: Cost, Features, Ease of use, and Scalability. We have also mentioned the overall category (one or multiple) they fall under your marketing & sales outreach- customer database, brand awareness, account-based marketing, email marketing, lead generation, image/video
Clay (Good bet for building deeper understanding of Target Persona on LinkedIn)
Overview: Data enrichment tool that integrates with your CRM and email systems.
Key Features: Enriches LinkedIn profiles, identifies decision-makers.
Pricing: Starts at $0 per month, up to $800 per month.
2. Hyperise (Strictly for hyper-personalization of images and videos)
Overview: Specializes in adding personalized images to LinkedIn outreach.
Key Features: Company logos, profile pictures, QR codes.
Pricing: Plans start at $69 per seat per month.
3. Flywheelr (Best for end-to-end automation of reach to target persona and Non-AI hyper-personalized posts for thought leadership and brand awareness)
Overview: Flywheelr is actually a fully managed service where you get curated target persona connections and your industry and personality-based thought leadership posts weekly through an app. Biggest value is this content is completely AI free being created by pro content writers and optimized for LinkedIn algorithm.
Key Features: Automated connection requests to your targets, personalized content optimized for LinkedIn algorithm and account based marketing.
Pricing: $499 and Enterprise Plans
4. PhantomBuster ( Good for making your master customer list with multiple source scraping options. Also good for multi-channel targeting like email, google etc.)
Overview: Versatile tool for automating and extracting data, generating leads, and scraping data from LinkedIn.
Key Features: Profile visits, message sequences, data extraction.
Pricing: Ranges from $0 to $900.
5. LinkedIn Sales Navigator (Best for building target customer database natively, targeted ads and messaging. Pair it with Flywheelr to get end to end Sales funnel coverage)
Overview: Crucial for sales and prospecting with advanced search filters and lead alerts.
Key Features: Advanced search, lead alerts, centralized inbox.
Pricing: Core plan at $99 per month, Advanced plan at $149 per month.
6. MeetAlfred (Good for email marketing and running point campaigns)
Overview: Supports LinkedIn campaigns and works with email and Twitter for omnichannel outreach.
Key Features: Campaign management, team management, outreach sequences.
Pricing: Plans start at $29 per month.
7. Demand AI (formerly Saleshub)
Overview: Uses AI to enhance LinkedIn outreach and target website visitors.
Key Features: LinkedIn, email, social selling outreach.
Pricing: Starts at $49 per user per month.
8. We-Connect ( Automating campaigns using native functionality of LinkedIn)
Overview: Boosts LinkedIn and cold email outreach with automation features.
Key Features: LinkedIn groups, InMails, events.
Pricing: $49 per user per month.
9. Dripify (Highly customized campaigns, need other data enrichment tools)
Overview: Allows creation and management of automated LinkedIn campaigns.
Key Features: Import leads, action sequences, customizable outreach.
Pricing: Plans start at $59 per month.
10. Expandi ( Good for trying out cold outreach and early-stage prospecting only)
Overview: Expandi automates cold outreach campaigns
Key Features: Profile visits integration with Hyperise
Pricing: Starts at $99 per seat per month
How to Integrate These Tools into Your LinkedIn Strategy
Now lets see an example of how we can build a end-to-end marketing automation strategy for LinkedIn by using the best possible combination of automation tools we just discussed:
Best Combination: Phantombuster, Flywheelr, LinkedIn Sales Navigator
Define Your Target Audience: Identify who you want to reach on LinkedIn: 'Phantombuster, LinkedIn Sales Navigator
Build Network: Automate connection with 10 Target persona every week 'Flywheelr, LinkedIn Sales Navigator
Build Awareness: Get personalized non-AI posts optimized for LinkedIn engagement 'Flywheelr'
Build Engagement: Automate consistent content posting ''Flywheelr'
Monitor and Adjust: Observe reach and engagement and tweak content plan 'Flywheelr, LinkedIn Sales Navigator'
Hope this comparison of top 10 must-have automation tools and integration strategy helps you pivot your business by focusing on the right platform and right automation tools for your own ideal customer profile.
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